Minimum Order Value & Free Shipping Sizer
Offering “Free Delivery on All Orders” sounds attractive to shoppers, but fulfilling a ₹299 parcel with ₹70 courier freight and ₹35 packaging guarantees an operational loss. Calculate your exact profitable cart threshold.
Minimum Order Value (MOV) & Free Shipping Sizer
Stop offering free shipping on ₹299 orders that lose money. Calculate the exact minimum cart threshold required for profitable delivery.
Fixed Fulfillment Overheads
Your Profitable Cart Thresholds
Orders below ₹191 produce an outright loss if shipped free
Guarantees your ₹180 target net profit
How to Nudge Shoppers to Hit Your Free Shipping Target
Tactics top Indian direct-to-consumer brands use to elevate average cart values by 35%.
1. The Cart Progress Bar
Show a visual bar: “Add ₹140 more to unlock Free Delivery!”. Shoppers hate paying a ₹80 shipping fee and will enthusiastically add an accessory or add-on product to bridge the gap.
2. Pre-Packaged Bundles
Never sell individual low-ticket items alone. Instead of selling a single jar of body scrub for ₹340, create a 3-piece pamper bundle for ₹899 that naturally clears your free delivery threshold.
3. Flat Shipping Below Threshold
If a customer insists on buying a single low-value item, charge a flat ₹79 standard courier fee. This preserves your unit margin while ensuring you never pay for their parcel out of your own pocket.