UTM Link Generator Online Free
Build accurate, trackable URLs for digital ad campaigns, social posts, and email newsletters. Enforces clean lowercase formatting and generates instant QR codes for print flyers.
GA4 Campaign URL Builder Parameters
https://example.com/landing-page?utm_source=google&utm_medium=cpc&utm_campaign=summer_promo&utm_content=banner_top
Frequently Asked Questions
What are UTM parameters and why are they essential for marketing?
UTM (Urchin Tracking Module) parameters are tags appended to a URL that allow analytics platforms like Google Analytics 4 (GA4) to accurately report which marketing campaign, ad, social post, or email newsletter drove visitors to your site.
What is the difference between utm_source and utm_medium?
utm_source identifies the platform or website sending traffic (e.g. "google", "newsletter", "instagram"). utm_medium describes the channel type or marketing vehicle (e.g. "cpc" for paid search, "email" for broadcasts, "social" for organic posts).
Why does Kagazo automatically lowercase UTM parameters?
Google Analytics treats "Facebook" and "facebook" as two separate traffic sources. Automatically standardizing all parameters to lowercase prevents split reporting in your marketing dashboards.